The Acupuncture brand was founded in 1993 by original “puncturist” Phil De Mesquita and designer Nikos Nicholaou in Soho, England. "The brand with the circle A" came to light as a clothing shop, and later blossomed into a social center, punk recording label, and above all, a factory where all creative people could find an outlet for self-expression. Acupuncture produced records from iconic indie punk bands such as All The New Accelerators, The Flying Medallions, and Jake Vegas. Meanwhile, its range of skunk-funked streetwear hit the brit-pop, hardcore and rave subcultures, creating one of the most iconic independent streetwear brands of 1990s London.